Our Story
Sandra and Sophia are two French-Tunisian sisters, passionate about beauty in all its forms. One is an aesthetician and hairdresser, the other, a student engineer in life sciences. The complementarity of their skills allowed them to develop expertise in the field of hair cosmetics. Their approach, based on the chemistry and biology of chemical components and hair, and their desire for innovation in the French market, have been key drivers of their success.
The Soul of Soya Beauté Through Our Logo
First, the vertical S evokes the representation of a strand of hair. Then, the horizontal S symbolizes infinity and durability. Upon closer inspection, these two S's (horizontal and vertical) also embody the two sisters behind Hoya Beauté. Finally, "Soya Beauté" draws its inspiration from the meaning of "porcelain flower," a symbolism beautifully reflected in our logo.
This reflection is what gave birth to Soya Beauté.2020: During COVID, the idea of Soya Beauté was born. At home, they tested over 50 straightening and botox hair care products. Disappointed with existing options, they launched their own range adapted to all hair types, offering tangible, immediate, and long-lasting results that promise a stunning transformation.
2021: Their service gained popularity, and gradually, they developed a loyal clientele. OL players, including Amandine Henry, Perle Moroni, and Sarah Bouhaddi, trusted them. Since then, they have been supporting and using Soya Beauté products.
2022: The opening of the salon at their doorstep in Lyon 7th, specializing in straightening and hair care, marked a turning point in the history of Soya Beauté.